Problem Statement

In a world where well-being is often deprioritized, users need more than basic tracking they need personalized, behaviour-changing experiences. The original platform, built on a low-code tool, quickly reached its limits, struggling with poor user engagement, rigid customization, and lack of real-time data processing. It couldn’t support advanced ML models, seamless integration with wearables or engagement tools like Twilio and HubSpot, or scalable infrastructure for growing user demands. These technical limitations hindered dynamic content delivery, personalization, and partner visibility core to driving long-term value. To meet market expectations and deliver measurable impact, a complete rebuild was essential, transforming the platform into a robust, intelligent, and scalable wellness solution ready for enterprise adoption.

Our Solution

Adroitminds architected and delivered a comprehensive, mobile-first wellness ecosystem aimed at transforming user lifestyles through continuous engagement and intelligent insights.

Central to the solution is a dynamic, machine learning-powered Longevity Score, which is calculated in real time based on four key dimensions of well-being: Movement, Mindset, Relationships, and Habits. By analysing user data across these pillars, the system provides personalized recommendations and nudges to encourage healthier behaviours. Adroitminds also enabled seamless integration with popular wearables, allowing for continuous health and activity tracking.

To ensure high engagement and retention, the platform features behaviour-triggered Push Notifications, SMS, and Email campaigns, all tailored to individual user journeys. Dynamic content delivery adapts based on user preferences and activity trends, ensuring relevance and value at every touchpoint. Recognizing the power of community, Adroitminds introduced tribe-based interactions that allow users to join groups, share progress, and motivate one another. Additionally, the solution includes robust partner dashboards, giving wellness coaches and business partners real-time visibility into user progress, trends, and engagement metrics. This end-to-end ecosystem exemplifies Adroitminds’ capability to blend advanced technology, behavioural science, and user-centric design into a scalable digital health platform.

The Impact

• Daily health assessments and real-time longevity feedback drive consistent user engagement. 
• Context-aware and smart notifications reinforce positive wellness behaviours at the right moment. 
• Multi-tenant architecture and real-time dashboards enable partners to manage and scale wellness programs effectively. 
• Integrated communication channels and automated workflows significantly reduce operational overhead and support dependency. 

Key Takeaways 

• Personalized longevity scoring translates individual behaviour into actionable health outcomes. 
• Intelligent engagement mechanisms like contextual prompts and real-time feedback cultivate sustained wellness habits. 
• Integrated AI and wearable ecosystems shift the paradigm from passive tracking to active behavioural transformation. 

Outcome and Business Impact

Reduction of Manual Work 

• Self-service onboarding allowed users to register and set up their journey without human assistance. 
• Automated communication workflows using One Signal, Twilio, and SendGrid minimized the need for manual follow-ups and reminders.
• Spike middleware integration eliminated the need for manual syncing with wearable devices, improving data accuracy and user convenience.
• Intuitive admin portals enabled partner teams to manage users, tribes, and analytics independently, reducing reliance on support staff.
• Automated behaviour-driven engagement (push/SMS/email) reduced the need for manual motivational outreach or coaching interventions. 

Increased Importance of the App

• Personalized Longevity Score turned the app into a real-time health companion, encouraging daily engagement. 
• Interactive check-ins and feedback loops made users actively participate in their wellness journey. 
• Dynamic content delivery ensured relevant, timely guidance, reinforcing habit formation and sustained use. 
• Real-time analytics for partner admins positioned the app as a critical tool for monitoring and improving health program effectiveness. 
• Centralized engagement hub for movement, mindset, relationships, and habits made the app an all-in-one wellness platform.